Super Saver Foods

Super Saver Foods is a United States price-impact grocery franchise. It is currently owned by Albertsons LLC. It is a no-frills grocery store where the customers bag their own groceries at the checkout. Super Saver stores are located in Utah.

History

Acme version

Super Saver was a brand launched by the Acme grocery chain in the late 1960s on the East Coast as discount format grocery stores. The format was established in order to compete with lower priced grocery retailers such as ShopRite and Pathmark (competitors which did not offer trading stamps). The brand was retired in the 1980s.

American Stores version

In 1994, American Stores Company, parent company of Acme and Lucky food stores decided to start a discount format grocery store chain in California. They built new stores in Southern California (Indio, Oceanside, Anaheim, National City), and converted about 6 Lucky stores, (3 in Sacramento, Pittsburg, Vacaville, and Woodland) to the format in Northern California. Initially, American Stores named these stores Price Advantage, based on the Lucky Advantage prototype store in Escondido, California. Price Club sued American Stores over name infringement shortly before the grand openings. The stores were swiftly rebranded Food Advantage the night before Grand Openings, with the word "Price" marked out with a thick ink marker on every label, tag and sign in the store. A scaled down warehouse store, Food Advantage featured no bakery or deli, with its concept modeled in a similar fashion to Food 4 Less stores.

In the coming months, American Stores would rebrand these stores as Food/Price Advantage. Finally, American Stores decided to rebrand them as Super Saver, bringing back the familiar logo that had been used decades earlier in Philadelphia.

In 1999, Albertsons purchased American Stores. A number of the Super Saver Stores were divested to satisfy anti-trust concerns, but a few remained. By 2003, the only remaining Super Saver Stores still operated by Albertsons were in Indio (closed in 2005), Woodland (closed in 2006) and Gonzales,LA (closed in 2006).

Albertsons version

In 2003, Albertsons then announced that they would be developing a new Hispanic format in Southern California, and would be calling it Super Saver. A few Albertsons Stores converted to Super Saver, as well as a Max Foods location near the Mexico border in San Ysidro.

In 2004, Albertsons announced that they were creating a discount grocery store division that would operate initially in Texas, Louisiana, and Florida. This division would be an independent operating subsidiary of Albertsons known as EXTREME, Inc. These stores would be converted poorly performing former Albertsons stores and the name used on the store would be Super Saver. At this time, the Super Saver logo was redesigned. Albertsons also rebranded two former Food 4 Less stores in Utah to Super Saver at this time, but continued to use other names for discount format stores in Colorado, parts of California, and perhaps other places (Max Foods and Grocery Warehouse). The Super Saver stores offered Acme products for private label goods rather than the Albertsons brand, much as the original Acme Super Saver chain sold the company's Alpha Beta products instead of the Acme Ideal brand of the time.

In 2006, Albertsons was dissolved as a company. The EXTREME group was sold to Cerberus Capital Management, also known as Albertsons LLC. That same year, Cerberus has made a decision to close the entire Super Saver store chain on August 1, except for a couple of stores in Utah.^[1]

References